Client reporting backed by
real monitoring, not analytics
Most client reporting tools re-skin numbers the client could pull themselves. SiteLetter runs the uptime, Lighthouse, and visual checks, then reports on what it found. White-label: your logo, your brand color, and your own domain as the sender once you verify it. Delivered as an email, no login required. $4.80/site a month with every monitor on.
A report, not a dashboard re-skin
The difference between a reporting tool that pipes in analytics and one that does the monitoring itself.
The data is yours, not Google's
A dashboard tool pipes in Analytics and ad numbers the client can already see. SiteLetter reports on monitoring it runs itself, so the report is evidence of work only you are doing.
It answers "is my site healthy"
An analytics report answers "how did traffic do last week". This one answers "is the site down, slow, or broken", because that is what the checks behind a care plan actually measure.
No client portal, no client login
The report arrives white-label, in your inbox to review or at your client's address once you have verified your sending domain, so seeing it costs the client nothing but opening an email.
Build the report you want to send
Drag to reorder, toggle sections on or off, set the cadence: weekly, bi-weekly, monthly, or quarterly. Configured once for your agency: every client's report uses the same template. Recipients and send timing are set per client. Every section is backed by daily checks across up to 15 pages on the client's site.
Page Scores
Lighthouse scores out of 100 for Performance, Accessibility, Best Practices and SEO, averaged across the monitored pages on mobile and desktop, each with its change since the last report.
Uptime
The uptime percentage for the period, a day-by-day calendar, and the longest incidents, each with its cause in plain words, such as "Site was offline", and how long it lasted.
Visual Changes
How many pages were checked and how many changed, then the top changes, each with a picture of the page, what changed, and a label such as Content update or Possibly broken.
Renewals
The days left on the SSL certificate and the domain, each with its expiry date and its issuer or registrar. Some country registries, such as .de and .at, do not publish a domain's expiry date, and then the report shows the certificate alone.
Content Health
How many links and images were checked, how many are broken and on how many pages, the change since the last report, and how many are not secure, such as links to pages without https.
White-label client reports, no login anywhere
Each report carries your logo, brand color, and reply-to address. An agency-branding toggle removes the SiteLetter name from the report, so it reads as your own deliverable. Set all of it once for your agency and every client inherits it, or override any of it on a single client so that client's report carries its own brand.
Delivery is a branded HTML email, not a portal. The report lands in your inbox on the schedule you set, so you read it before your client does and add a line of your own if you want. Verify a sending domain you own and set a reply-to address, and you can put your client on the recipient list instead, so the report goes out on schedule from your domain. Your client never sees a login screen, because there is nothing for them to sign in to.
acme-client.com · 12 pages · 2026-09-21 - 2026-09-27
Checked 12 pages - 2 meaningful changes
Hero image area is blank - broken image placeholder visible.
Hero copy rewritten and a new testimonial card added.
Client reporting is included, not an add-on
Reporting is not a billable line. You pay for the monitoring services a site has switched on, up to $4.80 per site per month with every monitor on, and the white-label report those checks roll into comes with them. No per-report fee, no cadence upcharge. The report is the reason the monitoring exists, so it comes in the box.
Client reporting FAQ
Most client reporting tools pull numbers from Google Analytics, Search Console, and ad platforms into a dashboard. SiteLetter generates the data it reports on. It runs the uptime, Lighthouse, visual regression, and SSL checks itself, then reports on what it found. The report is proof of monitoring work you are actually doing, not a re-skin of analytics the client could pull themselves.
Yes. Each report carries your logo, brand color, custom intro text, custom footer, and reply-to address. An org-level setting removes the SiteLetter name from the report, so it reads as an agency deliverable. Verify your own domain and it arrives from your address under your agency name, with no 'via siteletter.com' line.
No. The report is a branded HTML email, not a portal, so it opens in whichever inbox it reaches, forwarded or sent straight from your domain, with no account and no password to reset.
On your schedule: weekly, bi-weekly, monthly, or quarterly, set on your agency's report templates, with each client keeping its own recipient list. By default it lands in your inbox branded as your agency, so you read it first and forward it when you are ready; verify your own sending domain and set a reply-to address, and your client's address can go on that list too.
Whatever you choose. A drag-and-drop builder lets you reorder and toggle the five report sections on your agency's report templates: Page Scores, Uptime, Visual Changes, Renewals, and Content Health. Page Scores, Visual Changes and Content Health come from the daily checks across up to 15 pages on the client's site. Renewals comes from the SSL and domain checks on the site itself, once a day. Uptime comes from the homepage probe that runs every minute. A second region re-checks any failure before an alert fires, and a third breaks a tie when the two disagree. The default layout ships ready to send; the builder is there for when a client asks for something specific.
Yes. Add up to 100 client sites under one account, and get in touch if you need more. Each has its own branding, recipient list, report schedule, and section layout. Everything is managed from a single dashboard, and each client only ever sees their own report.
Reporting is not a billable line. You pay for the monitoring services a site has switched on, up to $4.80 per site per month with every monitor on, and the white-label report those checks roll into comes with them. There is no reporting add-on, no per-report fee and no cadence upcharge.
Still have questions? Get in touch.
You set up care-plan reporting once.
After that it runs without you.
SiteLetter is the kind of tool you forget you're using, until your client thanks you for the report you didn't write.
- ✓ Just add a domain. SiteLetter auto-discovers pages, starts monitoring, schedules reports. You pick your alert rules and who gets each report.
- ✓ No scripts to install. SiteLetter monitors from the outside, like a real visitor.
- ✓ Nothing recurring. No subscription, no contract. You buy credits when you want them and each site spends its own.