Client reporting backed by
real monitoring, not analytics
Most client reporting tools re-skin numbers the client could pull themselves. SiteLetter runs the uptime, Lighthouse, and visual checks, then reports on what it found. Branded to your agency, delivered to the inbox, no login required. $5/site flat.
A report, not a dashboard re-skin
The difference between a reporting tool that pipes in analytics and one that does the monitoring itself.
The data is yours, not Google's
A dashboard tool pipes in Analytics and ad numbers the client can already see. SiteLetter reports on monitoring it runs itself, so the report is evidence of work only you are doing.
It answers "is my site healthy"
Clients do not lie awake about last week's sessions. They worry the site is down, slow, or broken. The report speaks to that worry directly, which is what justifies a care-plan retainer.
No dashboard for the client to ignore
Portals go unvisited. A report that lands in the inbox on schedule, branded as your agency, gets opened and read, so the deliverable does the selling for you.
Build the report your client wants
Drag to reorder, toggle sections on or off, set the cadence: weekly, monthly, or quarterly. Configured per client. Every section is backed by daily checks across up to 15 pages on the client's site.
Performance
Lighthouse scores for performance, accessibility, best practices, and SEO, trended over time so a slow regression shows up before the client feels it.
Uptime
The percentage that matters most to a client, plus any incidents over the period with how fast each was caught and cleared.
Visual Changes
Content edits caught by the daily screenshot diff, summarized so the client sees their site is watched every day.
SSL & Domain
Certificate and domain status with expiry dates, the quiet line item that prevents the most embarrassing kind of outage.
Broken Assets
Broken links and images found and surfaced, so the client sees problems were caught on your watch, not theirs.
Portfolio Overview
For multi-site clients, a top-level health summary across every site you manage for them in one view.
Your brand, the client's inbox, no login
Each report carries your logo, brand color, custom CTA link, and reply-to address. An org-level white-label toggle strips the SiteLetter name entirely, so the report reads as a pure agency deliverable. All of it set per client, so each client's report carries its own brand.
Delivery is a branded HTML email, not a portal. A new external recipient confirms their address once with a one-click link; team members and returning recipients skip it. Send it to the client automatically on your schedule, or send to yourself first to review and forward by hand. The client never sees a login screen, the friction that quietly kills most client-facing dashboards.
Weekly Report
acme-client.com · 12 pages
Page Scores
Uptime
Visual Changes
Checked 8 pages - 1 meaningful change
Hero image is missing on the pricing page - broken image placeholder visible.
Updated homepage hero copy and added a new testimonial card below the fold.
Client reporting is included, not an add-on
$5 per site per month covers the monitoring and the branded report it produces. No per-report fee, no reporting tier. The report is the reason the monitoring exists, so it comes in the box.
Client reporting FAQ
Most client reporting tools pull numbers from Google Analytics, Search Console, and ad platforms into a dashboard. SiteLetter generates the data it reports on. It runs the uptime, Lighthouse, visual regression, and SSL checks itself, then reports on what it found. The report is proof of monitoring work you are actually doing, not a re-skin of analytics the client could pull themselves.
Yes. Each report carries your logo, brand color, custom CTA link, and reply-to address. An org-level white-label toggle removes the SiteLetter name entirely, so the report reads as a pure agency deliverable. The client sees your brand, start to finish.
No. Reports arrive as a branded HTML email in the client inbox. New external recipients confirm their address once with a one-click link on the first send; team members and returning recipients skip that step. There is no portal to log into and no password to reset.
On your schedule: weekly, bi-weekly, monthly, or quarterly, set per client. You can also send reports to yourself first to review before forwarding manually, or send them straight to the client automatically. Both flows are branded as your agency.
Whatever you choose. A drag-and-drop builder lets you reorder and toggle sections per client: Performance (Lighthouse), Uptime, Visual Changes, SSL and Domain, Broken Assets, and Portfolio Overview. The data behind each section comes from daily checks across up to 15 pages on the client's site. The default layout works for most agencies; the builder is there for when a client asks for something specific.
Yes. Add unlimited client sites under one account, each with its own branding, recipient list, report schedule, and section layout. Everything is managed from a single dashboard, and each client only ever sees their own report.
Reporting is included in the flat $5 per site per month. There is no separate reporting add-on or per-report fee. The price covers the monitoring and the branded report it produces, on every site you run.
Still have questions? Contact us
Set up your care-plan reporting once.
Close the tab.
SiteLetter is the kind of tool you forget you're using, until your client thanks you for the report you didn't write.
- ✓ 2-minute setup. Add a URL. We auto-discover pages, seed alerts, schedule reports.
- ✓ No scripts to install. We monitor from the outside, like a real visitor.
- ✓ Cancel anytime. No credit card to start, no contract.