Client reporting backed by
real monitoring, not analytics
Most client reporting tools re-skin numbers the client could pull themselves. SiteLetter runs the uptime, Lighthouse, and visual checks, then reports on what it found. Your logo, your brand color, your agency name as the sender. Delivered as an email, no login required. $4.80/site a month with every monitor on.
A report, not a dashboard re-skin
The difference between a reporting tool that pipes in analytics and one that does the monitoring itself.
The data is yours, not Google's
A dashboard tool pipes in Analytics and ad numbers the client can already see. SiteLetter reports on monitoring it runs itself, so the report is evidence of work only you are doing.
It answers "is my site healthy"
An analytics report answers "how did traffic do last week". This one answers "is the site down, slow, or broken", because that is what the checks behind a care plan actually measure.
No client portal, no client login
The report arrives in your inbox in your agency's branding, and you forward it, so seeing it costs the client nothing but opening an email.
Build the report you want to send
Drag to reorder, toggle sections on or off, set the cadence: weekly, bi-weekly, monthly, or quarterly. Configured once for your agency: every client's report uses the same template. Recipients and send timing are set per client. Every section is backed by daily checks across up to 15 pages on the client's site.
Page Scores
Lighthouse scores for performance, accessibility, best practices, and SEO, each with its change since the last report, so a slow regression shows up as a trend rather than as a complaint.
Uptime
The percentage that matters most to a client, plus the longest incidents over the period with what caused each one and how long it lasted.
Visual Changes
Content edits caught by the daily screenshot diff, summarized so the client sees their site is watched every day.
Renewals
Certificate and domain status with expiry dates, the quiet line item that puts two known dates on the page while there is still time to act on them.
Content Health
Broken links and images found and surfaced, so the client sees problems were caught on your watch, not theirs.
Your brand on every client report, no login anywhere
Each report carries your logo, brand color, and reply-to address. An agency-branding toggle removes the SiteLetter name from the report, so it reads as your own deliverable. Set all of it once for your agency and every client inherits it, or override any of it on a single client so that client's report carries its own brand.
Delivery is a branded HTML email, not a portal. The report lands in your inbox on the schedule you set, so you read it before your client does, add a line of your own if you want, and forward it. Every address on the report belongs to your own team, so nothing goes out under your name that you have not seen. Your client never sees a login screen, because there is nothing for them to sign in to.
acme-client.com · 12 pages · 2026-04-27 - 2026-05-03
Checked 12 pages - 2 meaningful changes
Hero image area is blank - broken image placeholder visible.
Hero copy rewritten and a new testimonial card added.
Client reporting is included, not an add-on
Reporting is not a billable line. You pay for the monitoring services a site has switched on, up to $4.80 per site per month with every monitor on, and the branded report those checks roll into comes with them. No per-report fee, no cadence upcharge. The report is the reason the monitoring exists, so it comes in the box.
Client reporting FAQ
Most client reporting tools pull numbers from Google Analytics, Search Console, and ad platforms into a dashboard. SiteLetter generates the data it reports on. It runs the uptime, Lighthouse, visual regression, and SSL checks itself, then reports on what it found. The report is proof of monitoring work you are actually doing, not a re-skin of analytics the client could pull themselves.
Yes. Each report carries your logo, brand color, custom intro text, custom footer, and reply-to address. An org-level setting removes the SiteLetter name from the report, so it reads as an agency deliverable, and it arrives under your agency name as the sender.
No. The report is a branded HTML email, not a portal, so it opens wherever you forward it, with no account and no password to reset.
On your schedule: weekly, bi-weekly, monthly, or quarterly, set on your agency's report templates, with each client keeping its own recipient list. Each one lands in your inbox branded as your agency, so you read it first and forward it when you are ready.
Whatever you choose. A drag-and-drop builder lets you reorder and toggle the five report sections on your agency's report templates: Page Scores, Uptime, Visual Changes, Renewals, and Content Health. Page Scores, Visual Changes and Content Health come from the daily checks across up to 15 pages on the client's site. Renewals comes from the SSL and domain checks on the site itself, once a day. Uptime comes from the homepage probe that runs every minute. A second region re-checks any failure before an alert fires, and a third breaks a tie when the two disagree. The default layout ships ready to send; the builder is there for when a client asks for something specific.
Yes. Add up to 100 client sites under one account, and get in touch if you need more. Each has its own branding, recipient list, report schedule, and section layout. Everything is managed from a single dashboard, and each client only ever sees their own report.
Reporting is not a billable line. You pay for the monitoring services a site has switched on, up to $4.80 per site per month with every monitor on, and the branded report those checks roll into comes with them. There is no reporting add-on, no per-report fee and no cadence upcharge.
Still have questions? Contact us
Set up your care-plan reporting once.
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SiteLetter is the kind of tool you forget you're using, until your client thanks you for the report you didn't write.
- ✓ 2-minute setup. Add a URL. SiteLetter auto-discovers pages, starts monitoring, schedules reports. You pick your alert rules and who on your team gets each report.
- ✓ No scripts to install. SiteLetter monitors from the outside, like a real visitor.
- ✓ Nothing recurring. No subscription, no contract. You buy credits when you want them and each site spends its own.